In his recently released video for Bottle, Devon Matthews has stepped up his game. The video, produced by 365 and directed by Stryker Regal and Nic-kelson Williams, showcases Matthews’ acting chops for the first time in one of his music videos. The video shows Matthews waking up stranded on an island and wandering through until he comes across an unusually large bottle, which reminds him of J’Ouvert back home. Bottle is Matthews’ song off Precision Productions RD Riddim, which featured Superjigga TC, Jahmoun and Skinny Fabulous, and is just one of many songs he released over the Carnival season from his second full length album Tunnel Vision: Change Gonna Come. Other tracks include: Push It (Grapevine Riddim), Take it Off (X6 Riddim), All Night (Coca Cola Riddim), Roll, Jam on the Pavement and Gimme the Wine.
Given his consistent output in the soca arena, it’s hard to believe there was a time when Matthews fancied himself an R&B crooner. As a teenager, Matthews used to sing what he calls “real b**** songs” to woo girls. When he realised his Boyz II Men interpretations weren’t attracting the females he switched to soca and has not looked back. We’re not sure how much of a girl magnet soca has been but Matthews has certainly carved a reputation for himself in the genre. Matthews may be best known to listeners as that guy who sounds like Machel Montano. But he is one of soca’s more prolific artistes, releasing a number of original songs for the last nine years.His entry into soca came when he teamed up with Arima-based producers Joe Miller and Ital D. Bunji, Jadee and Treason were among the artistes who were part of that camp. Matthews was the youngest but he was determined to make a mark so he formed a band called Klymax comprising musicians from the cadet force of which he was a member. “I am a person who never likes to creep. I like to overtake, drive on the shoulder, I can’t mark time, that does hurt,” he said of his bold decision.
The band’s biggest claim to fame is beating Fay Ann Lyons’ Invazion in a competition. Klymax lasted three years, performing at dog shows and at one of Manzanilla Beach’s infamous Cool Downs. An ace at voice impersonations, Matthews landed himself a job on 98.9 FM working the graveyard shift without pay for two years. It was there he honed his skills as a DJ but he never abandoned his singing. He teamed up with Kevin Baker to release a song called Chipping but his breakthrough song was Wine Down Low. The song was such a hit Matthews realised it was time to get serious with his soca career and splurged on a video. He is a big believer in the power of a video over airplay. Even as he focuses on his career, Matthews has found time to help other young artistes. He has a home studio, HP Production Ltd, and together with Producer/Songwriter Anson Soverall, established a label called Forward Movement Music Group (FMMG) under which he is creating opportunities for upcoming artistes. FMMG is a mixed bag of artistes such as hip hop group Sovereignty, R&B singer Kevin “Von-Erik” Mike and Dezii, a recording artiste and songwriter, whose vocal skills can adapt to various styles such as Techno, Dance, Soul, R&B as well as Jazz.