New category for Soca Monarch 2014

Date: 
Friday, December 6, 2013

A new category for breakthrough artists is among some of the new initiatives that were announced when the 2014 edition of the Soca Monarch was launched last week.

Blue Waters is the title sponsor for this category, which is basically a competition within a competition Harande Elie, Operations Manager for Caribbean prestige Foundation, told Metro.

Logistics for the category will be finalised following a retreat which CPF will hold this weekend, and a release with all the details will be published after.

What we do know, however, is that the category is open to artistes who have not been in the Soca Monarch finals more than two or three times. A list of artistes eligible for the category will be revealed following the preliminaries and voting through social media will determine the final three or four artistes. 

The Breakthrough Artiste will be determined at the semi-finals and will win a spot in the finals on Fantastic Friday in addition to a Ford Ranger from Ansa Automotive.

In addition to the Breakthrough Artiste announcement, Peter Scoon, the new Chairman of CPF, said the 2014 show will be held under the theme Let the Rhythm Define You. He also revealed that the stage, measuring 80 x 60 feet, will be the biggest in the country and will be an amazing light show with the best sound system available. Scoon also promised a high definition broadcast and said that a crew with Grammy Awards show experience will be working on the production.

For the artistes, there will be a full service artiste village complete with dressing rooms and chaperone service.

Soca Monarch 2014 will also go high tech with RFID wristbands for patrons from Connect and Go. This will facilitate cashless payments, social networking, customer profiling, photo booth applications and access control throughout the venue.

Other speakers at the launch at Hyatt Regency included Education Minister Dr Tim Gopeesingh, National Lotteries Control Board Director Brian Sawh, Marketing Manager of Flavorite Ice Cream Keenan Roper and Blue Waters owner Dominic Hadeed.

Digicel CEO John Delves also spoke announcing the company's continuing sponsorship as the title sponsor of the Groovy Soca Monarch category and that five Hyundai Elantras will be given away on that night.

At the launch, for the International Soca Monarch competition and revealed that Digicel will be giving five Digicel CEO John Delves also announced the company's continuing sponsorship and support Hyundai Elantras to competitors. Boasting of an all new management team, complete with chairman, Peter Scoon and operations manager, Harande Elie, the CPFPA is poised to expand on Munro's vision and stage the 2014 edition of the annual contest under the theme, "Let the Rhythm Define You". 

Scoon outlined some of the improvements that will be seen next year.

"The stage is going to be the largest ever in Trinidad and Tobago," he revealed. 

"It will be an eighty-by-sixty foot stage. The venue is going to be transformed into one amazing light show and the stage will be another amazing light show, with the best sound-system available and the best recording facilities. We are bringing state-of-the-art technology to the show, high definition broadcast video and we'll also have an international person who worked on the Grammys..."

Additional enhancements include: an Artiste Village — "in the mould of the athlete's village created for the Olympic Games and complete with individual dressings rooms and chaperones catering for the artistes every need" and RFID wristbands for patrons from Connect and Go — which will facilitate cashless payments, social networking, customer profiling, photo booth applications and access control throughout the venue.

Other speakers on the night included: Education Minister Dr Tim Gopeesingh, National Lotteries Control Board Director Brian Sawh, Marketing Manager of Flavorite Ice Cream Keenan Roper and Blue Waters owner Dominic Hadeed, who announced a new category up for grabs, entitled the Blue Waters Breakthrough Artist of the Year. 

Performances on the night came from Reigning Joint Power Soca Monarch, Austin "SuperBlue" Lyons and virtual newcomer, Mr Famous, with several artistes and personalities such as Denise "Saucy Wow" Belfon and Sunny Bling taking part in a fun karaoke competition as the night wound to a close 

Subrian surprised all by announcing that in 2014 his company will sponsor a new award—Breakthrough Artiste of the Year. The crowd was also treated to a performance by Mr Famous, who sang his current hit single Play More Shadow. In attendance were Port-of-Spain MP Donna Cox; Port-of-Spain mayor Raymond Tim Kee and GML deputy managing director Brandon Khan.

Absent from Thursday's launch was reigning Digicel International Groovy Soca Monarch/joint Play Whe International Power Soca Monarch Machel Montano, who was said to be in Los Angeles. However, joint winner SuperBlue was on hand.

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