Making social media sucess

Friday, August 19, 2011

Trinidad and Tobago is now riding the social media wave; it’s most popularly used for entertainment, catching up with old friends and for the age-old Trini pastime of ‘maccoing’. But business, NGOs, communications personnel, students and even journalists should really be jumping on social media to increase their clientele and networks, said Desiree Seebaran. Seebaran is the owner and chief freelancer at The Kimono Company, and her business is hosting a Social Media Success Seminar tomorrow at the T&T Bureau of Standards. She said that as a freelance journalist, editor and lecturer, the last few years have really shown her how important social media is to any industry that needs and uses communications and PR. It’s not just the current fad, she added; social media is changing business, networking, and life. “We’ve all seen how great social media management can either make or break companies abroad.” Seebaran explained. “If a company as big as Nestle can be damaged by negative publicity from wrong responses to complaints on their Facebook page, it can happen to anyone. For those who think that that example doesn’t fit the T&T context, think again; that kind of immediate client response is here and you have to either manage it or die.”

For $700 a person, five Trini-to-de-bone social networking gurus will give participants tips and tricks on topics such as starting a business online, how to engage a loyal following, and managing negative online PR. Speakers are Caroline Taylor, editor and marketing associate at Media and Editorial Projects; Simone Sant-Ghuran, founder of; Douglas Ames, managing director at Toucan Interactive Ad Agency; Kayode James, media lecture at School of Business and Computer Studies; and Karel McIntosh, founder and editor-in-chief of Registration ends on August 16. “Our speakers are among the most successful online that you can find locally. They’ve been there, done that and will give our participants the scoop on how to brand themselves effectively using social media. The T&T population is becoming much more sophisticated online and if you really want to be successful in business and life, you should be too,” said Seebaran. For more information, please call 332-4107 or email [email protected]